About us
About us
Our story
Sablé d’Asnelles®, a speciality of the village of Asnelles in Calvados, has been a Normandy institution for over 120 years.
It was back in 1904 when the legendary recipe, handed down from owner to owner, came to fruiten from the then baker Charles Bansard.
For a long time the shortbread was known as “Sablés Bansard”, but reference to Asnelles dates back to the 29th of December 1912 in a newspaper article in La Croix d Bessin. It was in 1983, when Antoine Cormier took over the business, that the biscuit factory adopted the name “Les Sablés d’Asnelles” and then diversified.
Les Sablés d’Asnelles ® – road works in 1904.
The biscuit factory has been run since 2017 by two enthusiasts, Jean-François Otter et Armel Garnier.
It is located in Asnelles, near Gold Beach between Arromanches and Courseulles on the D514 coastal road and historic sites of the D-Day landings, with its beaches and still-visible artificial harbour.
“What a pleasure it is to see your eyes sparkle just at the moment of tasting.”
All of this while keeping the authenticity and traditional know-how of the biscuit factory, we offer you products made from quality raw materials, sourced locally, free from GMOs or preservatives and containing PDO-certified Isigny butter and free-range eggs coming from one of our partner suppliers, Aurélien Salmon.
We produce and pack by hand on average 18 000 shortbread biscuits per day and crack 1,500 eggs by hand each week.
We have been welcoming you to our new store in Sir Alexander Stanier place since 2020 with a tea room and a grocery corner selling regional products such as cider, chocolates and toffee caramels.
Everyday we make pastries from our famous shortbread dough:
- filled biscuits
- fresh tarts such as our famous strawberry and raspberry tarts with our partner Vergers du Grand Parc.
And there’s so much more!
You can also visit our laboratory (booking required) to get a better sense of the history of the biscuit factory and the baking process of our shortbread biscuits.
As an active local player, we regularly take part in trade fairs for the wider public and for professionals, such as FENO in Caen (taking place every two years).
Sign up for our newsletter to keep up to date with our next exhibitions!
Our story
Sablé d’Asnelles®, a speciality of the village of Asnelles in Calvados, has been a Normandy institution for over 120 years.
It was back in 1904 when the legendary recipe, handed down from owner to owner, came to fruiten from the then baker Charles Bansard.
For a long time the shortbread was known as “Sablés Bansard”, but reference to Asnelles dates back to the 29th of December 1912 in a newspaper article in La Croix d Bessin. It was in 1983, when Antoine Cormier took over the business, that the biscuit factory adopted the name “Les Sablés d’Asnelles” and then diversified.
Les Sablés d’Asnelles ® – road works in 1904.
The biscuit factory has been run since 2017 by two enthusiasts, Jean-François Otter et Armel Garnier.
It is located in Asnelles, near Gold Beach between Arromanches and Courseulles on the D514 coastal road and historic sites of the D-Day landings, with its beaches and still-visible artificial harbour.
“What a pleasure it is to see your eyes sparkle just at the moment of tasting.”
All of this while keeping the authenticity and traditional know-how of the biscuit factory, we offer you products made from quality raw materials, sourced locally, free from GMOs or preservatives and containing PDO-certified Isigny butter and free-range eggs coming from one of our partner suppliers, Aurélien Salmon.
We produce and pack by hand on average 18 000 shortbread biscuits per day and crack 1,500 eggs by hand each week.
We have been welcoming you to our new store in Sir Alexander Stanier place since 2020 with a tea room and a grocery corner selling regional products such as cider, chocolates and toffee caramels.
Everyday we make pastries from our famous shortbread dough:
- filled biscuits
- fresh tarts such as our famous strawberry and raspberry tarts with our partner Vergers du Grand Parc.
And there’s so much more!
You can also visit our laboratory (booking required) to get a better sense of the history of the biscuit factory and the baking process of our shortbread biscuits.
As an active local player, we regularly take part in trade fairs for the wider public and for professionals, such as FENO in Caen (taking place every two years).
Sign up for our newsletter to keep up to date with our next exhibitions!
“Our mission: to contribute to the little pleasures in your lives, by producing a high-quality product that will bring you back to your childhood.“
It is thanks to our shortbread that we are able to offer you a high calibre taste experience, that is simple, beautiful, delicious and authentic, while keeping the authenticity and traditional know-how of biscuit-making.
“Our mission: to contribute to the little pleasures in your lives, by producing a high-quality product that will bring you back to your childhood.“
It is thanks to our shortbread that we are able to offer you a high calibre taste experience, that is simple, beautiful, delicious and authentic, while keeping the authenticity and traditional know-how of biscuit-making.
Les Sablés d’Asnelles®… in the news
Les Sablés d’Asnelles®… in the news
Obtention du prix
« Stars et métiers » 2023
Crédits : Web’isanat
Crédits : French Detours
Crédits : Agence de Développement pour la Normandie (AD Normandie)
Crédits : Saveurs de Normandie
Radio and press
Ouest France september 2024 – The biscuit factory Les Sablés d’Asnelles® invests.
Le Petit Normand page 1 and page 2
Le Journal des Entreprises – Trophée du Public 2019
We are proud to be part of the Collège Culinaire de France.
Radio and press
Ouest France september 2024 – The biscuit factory Les Sablés d’Asnelles® invests.
Le Petit Normand page 1 and page 2
Le Journal des Entreprises – Trophée du Public 2019
We are proud to be part of the Collège Culinaire de France.
You will also find us here:
- Le Routard for more than 10 years
- Randos gourmandes en Normandie
- Graine de Viking
- Le petit futé Normandie et Caen
- Guide vert by Michelin
Books:
- Oscar et Margaux en Normandie by Sophie Tellier
- Le sablé d’Asnelles et autres nouvelles étranges by Henri Maisongrande
Our team
Our team is made up of 10 employees, all of whom give it their all to provide you the ultimate culinary pleasure!
To keep up with our development, we have chosen to work with Bayeux-based ESAT Les Compagnons packaging company for our biscuit packaging.
Our team
Our team is made up of 10 employees, all of whom give it their all to provide you the ultimate culinary pleasure!
To keep up with our development, we have chosen to work with Bayeux-based ESAT Les Compagnons packaging company for our biscuit packaging.
Our partners
We are delighted to be able to count on our national, regional and departmental partners, as well as public bodies.
Our partners
We are delighted to be able to count on our national, regional and departmental partners, as well as public bodies.
Our local « CSE » commitment
Since 2023, we have been committed to sustainable and responsible development through our RSE = Responsibility Social & Environment policy.
We deploy our energy every day to integrate social and environmental issues into our business, acting in accordance with our values.
Humanity and goodwill
are the watchwords of our biscuit factory
The health and well-being of our employees is our top priority, and we regularly invest in new equipment to reduce drudgery in the workplace. We are also attentive to the needs of each employee, helping them to find the right balance between their private and professional lives.
We support and train our employees internally to align their objectives with those of the company, and every year we take on young graduates through internships and work-study contracts.
We strive to be consistent in our salary policy and regularly organize employee get-togethers.
Social inclusion
We are proud to have a team made up of 20% disabled people.
Since 2022, we have been collaborating with the ESAT Les Compagnons de Bayeux, which, following the implementation of a sanitary approval, packages part of our shortbread production in their workshop.
Strong local roots!
Located in the heart of Asnelles, all our biscuits and pastries are made on site. We give priority to the local economy, sourcing 90% of our raw materials from the region, such as Isigny PDO butter, Notre basse-cour eggs from Bonnemaison, Normandy flour and red fruit from Vergers du Grand Parc.
60% of our biscuits are sold directly in our boutique, and 88% of our retailers are located in Normandy, 70% of them in Calvados.
The creation of our new shop was part of our desire to offer local residents a meeting place to strengthen social ties in the village and make a positive contribution to the local dynamic.
We also play a key role in community life, supporting local associations and organizing visits to our patisserie laboratory.
Our environmental commitment
Our production site is currently powered 100% by green energy, and we are constantly striving to optimize our electricity consumption.
We are constantly working on reducing our packaging: most of our products have a 0% void rate, and we have reduced the thickness of our product packaging film by over 40%.
We are constantly fighting against waste: 100% of our shipping cartons are made of FSC Mixed recycled cardboard, and we reuse all shipping materials that can be reused.
We produce zero food waste, overcooked or broken products are sold downgraded, and unsold goods are distributed free of charge to our employees or to associations.
In September 2023, we joined the joint plan for the prevention and eco-design of household packaging via our partner CITEO.
Our local « CSE » commitment
Since 2023, we have been committed to sustainable and responsible development through our RSE = Responsibility Social & Environment policy.
We deploy our energy every day to integrate social and environmental issues into our business, acting in accordance with our values.
Humanity and goodwill
are the watchwords of our biscuit factory
The health and well-being of our employees is our top priority, and we regularly invest in new equipment to reduce drudgery in the workplace. We are also attentive to the needs of each employee, helping them to find the right balance between their private and professional lives.
We support and train our employees internally to align their objectives with those of the company, and every year we take on young graduates through internships and work-study contracts.
We strive to be consistent in our salary policy and regularly organize employee get-togethers.
Social inclusion
We are proud to have a team made up of 20% disabled people.
Since 2022, we have been collaborating with the ESAT Les Compagnons de Bayeux, which, following the implementation of a sanitary approval, packages part of our shortbread production in their workshop.
Strong local roots!
Located in the heart of Asnelles, all our biscuits and pastries are made on site. We give priority to the local economy, sourcing 90% of our raw materials from the region, such as Isigny PDO butter, Notre basse-cour eggs from Bonnemaison, Normandy flour and red fruit from Vergers du Grand Parc.
60% of our biscuits are sold directly in our boutique, and 88% of our retailers are located in Normandy, 70% of them in Calvados.
The creation of our new shop was part of our desire to offer local residents a meeting place to strengthen social ties in the village and make a positive contribution to the local dynamic.
We also play a key role in community life, supporting local associations and organizing visits to our patisserie laboratory.
Our environmental commitment
Our production site is currently powered 100% by green energy, and we are constantly striving to optimize our electricity consumption.
We are constantly working on reducing our packaging: most of our products have a 0% void rate, and we have reduced the thickness of our product packaging film by over 40%.
We are constantly fighting against waste: 100% of our shipping cartons are made of FSC Mixed recycled cardboard, and we reuse all shipping materials that can be reused.
We produce zero food waste, overcooked or broken products are sold downgraded, and unsold goods are distributed free of charge to our employees or to associations.
In September 2023, we joined the joint plan for the prevention and eco-design of household packaging via our partner CITEO.
Local initiatives
Each year we support a number of associations:
- AMIS DE LA GRANGE À DÎME D’ASNELLES: donation of sales from resales of their books.
- CNLA sponsorship of the Asnelles sand yacht school since 2017, including the 2024 world championships.
- LES ENFANTS DE L’UKRAINE: sales and product collection operations since 2022.
- Donations to various associations: cardiac sponsorship, Secours Catholic, Secours Populaires, local APEs, etc…
Local initiatives
Each year we support a number of associations:
- AMIS DE LA GRANGE À DÎME D’ASNELLES: donation of sales from resales of their books.
- CNLA sponsorship of the Asnelles sand yacht school since 2017, including the 2024 world championships.
- LES ENFANTS DE L’UKRAINE: sales and product collection operations since 2022.
- Donations to various associations: cardiac sponsorship, Secours Catholic, Secours Populaires, local APEs, etc…
Labels and awards
Saveurs de Normandie label for Saléfins® in 2022
Tourism Quality Label
Members of the Collège Culinaire since 2020
Label since 2024
Stars & Métiers award via CMA Normandie in 2023
Public Prize at the Normandy Economy Awards in 2019
Labels and awards
Trade fair participation
We participate each years in numerous trade fairs such as the FENO in Caen, the Gourmet Sélection Porte de Versailles, the Salon des plaisirs gourmands Porte de
Champerret, Les Epicures de l’Epicerie fine, or the Made in France Show in Paris.
Find out more about our presence at trade fairs by subscribing to our newsletter.
Trade fair participation
We participate each years in numerous trade fairs such as the FENO in Caen, the Gourmet Sélection Porte de Versailles, the Salon des plaisirs gourmands Porte de
Champerret, Les Epicures de l’Epicerie fine, or the Made in France Show in Paris.
Find out more about our presence at trade fairs by subscribing to our newsletter.
Where to find our products
Find out where you can buy our products near you.
Les Sablés d’Asnelles® are available in over 130 sales outlets:
- in France, including Paris,
- in Europe: Spain, Luxembourg, Belgium, Germany, England
- occasionally in Japan, so that you can enjoy our biscuits wherever you are.
For more details on our sales points, visit our section “Who are we” or contact us directly.
Where to find our products
Find out where you can buy our products near you.
Les Sablés d’Asnelles® are available in over 130 sales outlets:
- in France, including Paris,
- in Europe: Spain, Luxembourg, Belgium, Germany, England
- occasionally in Japan, so that you can enjoy our biscuits wherever you are.
For more details on our sales points, visit our section “Who are we” or contact us directly.
You can also buy online!
For customers
.
For the professionals
You can also buy online!
For customers
For the professionals
FAQ
We offer a large range of artisanal sablés biscuits and pastries, all of which are made with high quality ingredients and respect traditional recipes, as are our delicatessen products.
You can sign up to our newsletter to keep up-to-date directly in your inbox relating to our new products and news. You can also follow us on our social media, so you don’t miss a thing.
You can contact us via our website contact form.
Or by telephone:
- At the boutique / patisserie at +33 2 31 22 18 57 (informations, placing cake orders)
- The sales department on +33 2 31 22 32 09 (professionals, booking visits and quotes)
We will be delighted to answer all your questions.
We are open all year round from Tuesdays to Saturdays: 9.30am-12.30pm and 2pm-6pm, 7 days a week in July/August: from Mondays to Saturdays: 9.30am-12.30pm and 2pm-7pm / Sundays: 9.30am-12.30pm and 2pm-6pm
Check out our website or contact us directly for the latest information on our opening times: +33 2 31 22 18 57
We are open all year round from Tuesdays to Saturdays: 9.30am-12.30pm and 2pm-6pm, except for the first fifteen days of January.
7 days a week in July and August: Monday to Saturday: 9.30am-12.30pm and 2pm-7pm / Sunday: 9.30am-12.30pm and 2pm-6pm.
We are open on Sundays in July/August from 9.30am to 12.30pm and from 2pm to 6pm.
Check out our website or contact us directly for the latest information on our opening times: +33 2 31 22 18 57
No, however you can purchase our biscuits from our partner online stores: Made in Calvados and Normand E Boutique for home deliveries.
Yes, we accept Visa credit cards (American Express is not accepted), cash, and cheques in our boutique and tearoom. We do not accept holiday vouchers (cheques vacances in France) or luncheon vouchers.
Yes, you can buy your gift cards directly in the boutique.
Yes, our shop and tearoom are accessible to people with reduced mobility. We strive to create a welcoming environment for all our visitors.
You can purchase our biscuits and pastries directly in our boutique in Asnelles as well as our biscuits in various sales outlets in France and abroad. For more information, consult our interactive map on the ‘Points of Sale’ page.
You can also order online via our partners: Made in Calvados and Normand E Boutique for customers, or Ankorstore and FAIRE for professional clients.
For health and safety reasons, we no longer give tours of the biscuit factory, but we do offer tours of the pastry laboratory by appointment. This is an excellent opportunity to discover our manufacturing process, make your own shortbread and taste our products.
Please contact us to plan your visit.
You can contact us via our website contact form, by telephone at +33 2 31 22 18 57 (public) or at +33 2 31 22 32 09 (Professionals), or by email via our contact form found in the footer at the bottom of the page.
We would be delighted to organise a tasting of our products for your special occasions.
Please contact us via the contact form to plan a visit.
Since 2023, we have been committed to sustainable and responsible development through our CSR (Corporate Social Responsibility) policy.
We work hard every day to integrate social and environmental issues into our business, acting in accordance with our values. For more details, see our CSR commitments page here.
No, but there is a carpark 30 metres away!
You can order our pastries by calling +33 2 31 22 18 57.
